Since it is parents weekend, I picked my mother as an interviewee. She is in the age range of 35-54. She tends to watching morning television while working out, in the afternoon she has the TV on while conducting her job out of home, and she watches primetime with my father. She consistently has the television on. Though, she is not always engaged in the show. During the afternoon, the television serves the purpose of background noise.
Her favorite thing to watch in the morning is "Good Morning America." Then she has "All My Children" on during the day. She has been watching this show since it aired on television. On Primetime she watches "Grey's Anatomy" and "Desperate Housewives." She loves the characters and the stories. She watches them every week and records them on Tivo if she can not watch them. Finally, she likes to watch "60 Minutes" or "Dateline." She likes the in-depth stores on those late night television news shows.
I would chose "60 Minutes" because it has a high rating of 9.2. Then I would pick "America's Got Talent" because it has a rating of 7. I know a lot of women watch talent shows like "American Idol" and "Dancing with the Stars." I would pick "All My Children" because it is a soap opera that runs during early afternoon. It is usually the time after women work out or drop the children off at school. I also would pick "Good Morning America" because that is when most moms try to get in a work out before the day begins. Also, at the health club around that time, the majority of the people there are 35-54 year old women and "Good Morning America" is always on a few of the televisions. Finally, I pick "Grey's Anatomy" and "Desperate Housewives" because they are large shows for all women, but especially mom age women. The appeal of the shows are for women and the commercials during those shows are directed to women 35-54 already.
I based my decision off of some ratings and off of some common knowledge. I talk with a lot of my friends' moms, they all watch the shows I listed or similar ones.
Friday, September 26, 2008
Saturday, September 13, 2008
Scion Outside Promotion
Since I was not in Carbondale this weekend, I took a picture of a promotional piece in St Louis. This car was outside on the sidewalk to promote a sale that was going on at the Scion and Toyota dealership.I'm not sure it is effective, but it definitely draws you eye to it. The car makes you curious about why it is painted this way. Unfortunately, car sales are down and most people do not buy cars frequently, so measuring the effectiveness of the car parked outside is very difficult. Also, people usually do in-depth research before purchasing a car.
I believe this advertisement makes Scion cars seem hip. It would probably entice someone to research a Scion. By making someone become curious about a car, then it may end in a purchase of that type of car.
I don't think the promotion will result in a direct buy. It may get a person to research the car or remember it when they want to purchase a car. Like I said previously, it is hard to study the effectiveness of the advertisement because people do not impulsively buy cars.
I'm not sure I could make this promotion better. It is very difficult to make an effective promotion for a car dealership. They could have made the "#1 Sale" part larger. They also could have used brighter colors.
The auto paint job had to have cost over $1,000. An advertisement on television would cost over a couple grand. It would be more expensive to advertise on television than paint a car. I also believe advertising for a car on the radio would not be as effective because so many dealerships advertise on the radio. Your advertisement would probably get confused with another. With the price of painting a car, I believe it will still leave you with enough money to get a television advertisement as well.
Thursday, September 4, 2008
Eli Lily Case Study
The product that Eli Lily wants to come out with is a face and neck creme that has the similar active ingredients that is in botox.
The company objective is to get 40% of consumers knowledgeable of the product after four months of the advertising campaign start date. Another objective is to see a 25% of the target audience purchasing the product after four months of the advertising campaign start date.
The target audience would be women age of 35 and older. Mothers and grandmothers would be the majority of the target audience. Also, we will target business women that have a family or are single. The target audience will be mostly from suburban and urban areas.
The target audience watches morning news and soap operas. They also would watch primetime television shows on ABC, such as Desperate Housewives. They use overstock.com, mapquest, and e-mail. The target audience drives frequently; either driving to work or driving their children to extracurricular activities. They are at the grocery store almost every week.
The media strategy is to use traditional and nontraditional advertising. Using vehicles that the target audience us the most. Television, Internet, outside advertising, and in-store advertising are going to be the most effective. This strategy will reach the target audience as many times through out their day.
We will use advertisements during morning news (Good Morning America) and soap operas. Also, we will advertise during Grey's Anatomy and Desperate Housewives. We will put advertisement banners on overstock.com, mapquest, and eBay. Direct mail will be used through e-mail. We will use billboards, signage in grocery stores, posters on buildings, and posters on bus shelters. These tactics give many contact points with the target audience.
The company objective is to get 40% of consumers knowledgeable of the product after four months of the advertising campaign start date. Another objective is to see a 25% of the target audience purchasing the product after four months of the advertising campaign start date.
The target audience would be women age of 35 and older. Mothers and grandmothers would be the majority of the target audience. Also, we will target business women that have a family or are single. The target audience will be mostly from suburban and urban areas.
The target audience watches morning news and soap operas. They also would watch primetime television shows on ABC, such as Desperate Housewives. They use overstock.com, mapquest, and e-mail. The target audience drives frequently; either driving to work or driving their children to extracurricular activities. They are at the grocery store almost every week.
The media strategy is to use traditional and nontraditional advertising. Using vehicles that the target audience us the most. Television, Internet, outside advertising, and in-store advertising are going to be the most effective. This strategy will reach the target audience as many times through out their day.
We will use advertisements during morning news (Good Morning America) and soap operas. Also, we will advertise during Grey's Anatomy and Desperate Housewives. We will put advertisement banners on overstock.com, mapquest, and eBay. Direct mail will be used through e-mail. We will use billboards, signage in grocery stores, posters on buildings, and posters on bus shelters. These tactics give many contact points with the target audience.
Saturday, August 30, 2008
Math and Me
Math used to be my least favorite subject because I did not understand it. In fourth and fifth grade, I had two teachers who, well, didn't teach. My fourth grade teacher was gone all the time so we constantly had different substitutes who played movies all day. My fifth grade teacher turned are class into a swing dancing class and never taught. Let's just say she got fired after our year. So my parents enrolled me at Sylvan Learning Center for math. It started to get a lot easier after that, but I had lost a lot of my developmental stage. It is still extremely difficult to calculate in my head; I'm better off with a calculator. I definitely understand algebra and geometry, but start adding parabolas and imaginary numbers, I'm a lost little puppy.
I think so many students fear math because if you don't understand the basic concepts then you don't understand why you need to know it. Plus, many students, at least from my school district, would get extremely bad math teachers one year and not understand anything they were supposed to learn from them. If you miss one learning step in math, the next class feels like taking Spanish class 4 without taking Spanish class 1.
Though math can be confusing and frustrating, I believe it is very important in everyday life and can not be avoided. You need to know math just to balance a check book. Math is important in doing you taxes, mortgage, and paying your bills. Also, math is important in any advertising, marketing, and public relations firm. Actually, it's important in every business. You need to know the budget of the company, how best you can spend the available money, keep track of the spending, etc. Math can be important in designing an office layout, a campus tour booth for a company such as Coca Cola, and so on.
Math is definitely love, hate relationship.
I think so many students fear math because if you don't understand the basic concepts then you don't understand why you need to know it. Plus, many students, at least from my school district, would get extremely bad math teachers one year and not understand anything they were supposed to learn from them. If you miss one learning step in math, the next class feels like taking Spanish class 4 without taking Spanish class 1.
Though math can be confusing and frustrating, I believe it is very important in everyday life and can not be avoided. You need to know math just to balance a check book. Math is important in doing you taxes, mortgage, and paying your bills. Also, math is important in any advertising, marketing, and public relations firm. Actually, it's important in every business. You need to know the budget of the company, how best you can spend the available money, keep track of the spending, etc. Math can be important in designing an office layout, a campus tour booth for a company such as Coca Cola, and so on.
Math is definitely love, hate relationship.
Thursday, August 21, 2008
Media Usage
On an average day, I use the Internet about 6 hours a day. I watch television about 1 to 2 hours a day. I read magazines and newspapers about 1 hour a day. The medium I use the most is my cell phone. My cell is on 24 hours a day. I have no clue how many hours I use it, but I regularly get text messages and phone calls.
If I was Vitamin Water and was trying to reach me, I would run television commercials, print advertisements, and web banners. I would not send e-mail offers to myself. If I do not know the sender, I delete the message. I very much dislike junk mail and a majority of the time it has a virus attached. I would not use cell phone advertising. My cell phone is a private line and is meant for friends, family, and networking.
I would have web banners on Facebook, Myspace and New York Times website because I check these sites regularly. I would use print advertisements in snowboarding magazines and Vanity Fair. I would also run commercials on ABC, NBC, and ESPN. Also, since I am a college student, campus ambassadors promoting Vitamin Water would grab my attention.
The most effective mean of making me a customer is probably a free sample or a coupon. I tend to try new products if there is a coupon. Sometimes after using the coupon on the product, I become a regular buyer.
If I was Vitamin Water and was trying to reach me, I would run television commercials, print advertisements, and web banners. I would not send e-mail offers to myself. If I do not know the sender, I delete the message. I very much dislike junk mail and a majority of the time it has a virus attached. I would not use cell phone advertising. My cell phone is a private line and is meant for friends, family, and networking.
I would have web banners on Facebook, Myspace and New York Times website because I check these sites regularly. I would use print advertisements in snowboarding magazines and Vanity Fair. I would also run commercials on ABC, NBC, and ESPN. Also, since I am a college student, campus ambassadors promoting Vitamin Water would grab my attention.
The most effective mean of making me a customer is probably a free sample or a coupon. I tend to try new products if there is a coupon. Sometimes after using the coupon on the product, I become a regular buyer.
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