TV Habits and Ratings

Since it is parents weekend, I picked my mother as an interviewee. She is in the age range of 35-54. She tends to watching morning television while working out, in the afternoon she has the TV on while conducting her job out of home, and she watches primetime with my father. She consistently has the television on. Though, she is not always engaged in the show. During the afternoon, the television serves the purpose of background noise.

Her favorite thing to watch in the morning is "Good Morning America." Then she has "All My Children" on during the day. She has been watching this show since it aired on television. On Primetime she watches "Grey's Anatomy" and "Desperate Housewives." She loves the characters and the stories. She watches them every week and records them on Tivo if she can not watch them. Finally, she likes to watch "60 Minutes" or "Dateline." She likes the in-depth stores on those late night television news shows.

I would chose "60 Minutes" because it has a high rating of 9.2. Then I would pick "America's Got Talent" because it has a rating of 7. I know a lot of women watch talent shows like "American Idol" and "Dancing with the Stars." I would pick "All My Children" because it is a soap opera that runs during early afternoon. It is usually the time after women work out or drop the children off at school. I also would pick "Good Morning America" because that is when most moms try to get in a work out before the day begins. Also, at the health club around that time, the majority of the people there are 35-54 year old women and "Good Morning America" is always on a few of the televisions. Finally, I pick "Grey's Anatomy" and "Desperate Housewives" because they are large shows for all women, but especially mom age women. The appeal of the shows are for women and the commercials during those shows are directed to women 35-54 already.

I based my decision off of some ratings and off of some common knowledge. I talk with a lot of my friends' moms, they all watch the shows I listed or similar ones.